Data-Driven Solutions for the

Senior Living Industry

With over 27 years of hands-on industry experience, Novak Consulting works with its clients to assess consumer demand, position both new and existing product lines, and develop strategies and programs for successful implementation.

Novak Consulting’s strengths include:

Understanding

In-depth understanding of the older market across the country, with an actively maintained database of over 100,000 older consumer survey respondents, which we use to identify existing and emergent market trends, along with potential disruptive forces.

Expertise

Demonstrated expertise in market feasibility studies and consumer research, and in translating the findings into recommendations for successful and innovative programs. We take pride in our ability to design our studies to reflect the needs of each client and the nuances of a specific market.

Informed

Constantly updated information on trends in retirement housing, services, and long-term-care via its own research, attendance and continuing education at industry conferences, and from industry publications.

Research Areas

With over 27 years of focus on senior living and long-term care, we have the accumulated knowledge and experience to help your organization adapt to the changing consumer